Hummel
Year
2025
Client
Hummel
Service
Creative Direction, Video Production, Photography
Social launch campaign for Hummel's original retro apparel.
© Hummel
Scope
Objective was to capture the retro collection on 35mm film and VHS tape across Copenhagen's urban environment.
Credits
Creative Director & Photographer: Ivan Vasylevskyy
Producer & Model: Sofie Hvenegaard
Model: Michael Smolski
Production: Chapter 4 Studio
Veo Technologies
Sports Illustrated